Social Media Advertising Strategy
Suggests how to split your advertising budget over selected social media channels with a prediction of the conversion rate for every channel.
CHALLENGE
With multiple successful social media platforms available these days, it's far from clear which ones your potential customers are using the most.
Advertising budgets are commonly spent on whatever feels right, without any good data to back it up.
As a result, a large part of the budget ends up being spent on channels that have a low to zero conversion rate.
SOLUTION
With the help of machine learning and mathematical optimization, AI can suggests how to split your advertising budget over several social media providers.
Additionally, the platform predicts the conversion rate for every social media channel analyzed.
VALUE
Optimized budget spending
Optimized advertising strategy
Increased customer understanding
Increased customer count
Increased market share growth