Social Media Analytics
Provides customer insights to drive business decisions based on structured and unstructured data derived from social media.
CHALLENGE
Social media produces tons of data which makes efficient processing of such massive data, without AI, extremely challenging.
Many companies are unable to extract valueable data that could be used to support business decisions or to measure the performance of their actions among their clients.
SOLUTION
Machine learning can be applied to analyze customer sentiment, but also the problems they experience and interesting opportunities for your business, with the addition of geographic and demographic data, customer sentiment will be presented to its fullest extent.
Reports and suggestions will be generated based on these insights, together with emerging topics, trends among your customers and how to reach more like-minded people.
VALUE
Increased customer understanding
Increased customer count
Increased market share growth
Reduced customer churn rate
Improved customer satisfaction & brand reputation